Philippines—The growing number of Manila, competing increasing number of critical thinking shoppers, is of one and business owners face. According to an official of the Philippine Marketing Association (PMA), knowing one’s consumers is just the beginning. To weather these challenges, it is necessary to go beyond knowing and understanding how they behave as shoppers.
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| Michael Robinson |
“If you are selling in a retail setting, you must be aware of the behavior of your consumers when they shop. Discerning why consumers buy, what influences them, what hurdles their purchase, where they buy, is vital information in successfully achieving your sales targets,” explains Donald Patrick Lim, Overall Chairperson of the Asian Marketing Conference.
