Bounty Fresh will bring #DiskarteNaMayArte to the Asia Digital Marketing Expo at the SMX Aura, on July 26, 2015.

The campaign aims to celebrate the Bounty Fresh Moms out there who always find creative and resourceful ways to make homemaking extra special for their loved ones.

Why #DiskarteNaMayArte?

Being a Bounty Fresh Mom is not just about providing for the house needs, it’s about providing the best experience for the family. According to Joan Caccam, Assistant Manager, being a Bounty Fresh Mom is not just about being a “wais mom”, who makes the budget fit. Being a Bounty Fresh mom is about being creative and resourceful to make everything extra special. This entails creativity, turning good chicken recipes to great chicken recipes. It’s about being resourceful, finding ways to turn the regular and ordinary things at home into something that will bring extra delight to the family.

Hacking life one diskarte tip at a time

Acknowledging the power of social media in informing people of the campaign, Bounty Fresh launched the campaign on their Facebook page with an album containing different tips on how to put #DiskarteNaMayArte into the dailyhousehold chores. There are tips about the family, home, finances and personal well-being.

To access the #DiskarteNaMayArte tips, you may visit Bounty Fresh’s Facebook page

https://www.facebook.com/bountyfreshchicken

Bounty Fresh joins Asia Digital Marketing Expo 2015 on July 26, 2015 at SMX Aura, Taguig, Philippines

Joan Clarice N. Caccam, Assistant Brand Manager, Bounty Agro Ventures, Inc and Engr. Grace Bondad Nicolas, CEO, TAG Media & 

According to Ms. Joan Clarice N. Caccam, Assistant Brand Manager of Bounty Agro Ventures, Inc. (BAVI), Bounty Fresh Chicken is a brand under the Bounty Fresh Group of Companies (BFGC), a privately owned company operating in the Philippines. BAVI and its sister company, Bounty Fresh Food Inc. supplies live chicken, dressed chicken, and various processed chicken products nationwide. Bounty Fresh Chicken was awarded "Asia's Best" in 2009 Asian Livestock Industry Award in Malaysia and is the most-liked chicken brand in the Philippines. It has over a million likes in one of the leading social media platforms, Facebook. This year the brand has launched its new online campaign, #DiskarteNaMayArte. This campaign aims to celebrate the Bounty Fresh Moms out there who always find creative and resourceful ways to make homemaking extra special for their loved ones.