August 1, 2011 an evening filled with FUN and Surprises, as Mang Inasal held its first ever Media and Bloggers' Night at TEATRINO in Promenade, Greenhills, Mang Inasal held this event to celebrate the launching of its newest campaign: I LOVE MANG INASAL, a look back into the reason why we Filipinos have fallen in love with this brand, a look forward to bigger things to come.
Mang Inasal invited friends from Media and well-known bloggers including myself to a night of fun events, games and the launch of the brand's main marketing campaign, two more reasons to love Mang Inasal: the MANG AAWIT PROJECT, and the GRAND GADGET GIVE-AWAY; and the announcement of its 400th store opening on August 5, at the Vmall Carpark in Greenhills. Two lucky audience members also walked away with brand new ASUS Eee Pad Transformer and one of them is Vincent a blogger.
The Mang Aawit Project is Mang Inasal's way of enriching the OPM scene, The Project aims to aid eight deserving artists music grants and exposure to a wider audience as Mang Inasal shows its support for OPM.
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| ASUS Eee Pad Transformer |
The Grand Gadget Giveaway is a promotion which raffles off ASUS Eee pad Transformer and special I LOVE MANG INASAL USB Ballers everyday. To join, a customer simply has to purchase 250 pesos worth of product from Mang Inasal and they have a good chance to be lucky winner everyday of the month of August.
Registration began at 4:30 in the afternoon, followed by an hour of fun and exciting events such as the Rock Band challenge where members of the audience held their own concerts onstage while playing to the music of rock Band 2, The Beatles, and Guitar Hero. At 6PM , the program proper began with the welcome message from Mr. Gil P. Abela, General Manager of Mang Inasal. Following him was Mr. Enri Ruiz, Marketing Manager who gave a talk about how loving Mang Inasal was the same as Loving Philippines. And lastly, he was joined by Mr. Chris Cahilig, Program director of the Mang Inasal Mang Aawit project as they introduced the eight artists that would become the Mang Inasal Mang Aawits.
Mang Inasal expresses love for OPM, kicks off music advocacy program
The project dubbed as the “Mang Inasal Mang Aawit Music Advocacy Program” aims to preserve and enrich the local music scene by providing new and original songs that reflect Filipino sentiments, values, and spirit an avenue to be heard.
Here are the eight Breakthrough artists. The Mang Inasal Mang Aawit
Acoustic singer-composer Aries Sales from Davao City. One of His many good songs is "Miss Masungit"
Multi-awarded RnB and soul artist Arnee Hidalgo who is releasing a comeback album soon
Hitmaking pop band Kiss Jane, the group behind songs “Lagi” and “Baliw.”
Gold record artist, and staunch OPM advocate Myrus whose launching his second all-original album in September
Pop heartthrobs 1:43 whose debut recording titled “Time for Love” remains on the bestselling album chart for months now
Stand-up comedian and radio host Onse of DZMM Teleradyo
Sultry pop singer and Pinoy Dream Academy scholar Sheng Belmonte whose latest single “Gigil” is now a radio hit
Sony Music’s acoustic gem Stephanie Dan
Messenger of all Genres! You'll surely love them as they showcase what Filipino talent means. They have the charm and true star factor that will fonder your HEART and gives smile to your face. Acoustic singers that will tickle your heart, Balladeer who will play your emotions, and Rock Band that can jam with you if you feel like party.
“Mang Inasal loves Filipino culture and music, especially our very own OPM. We believe that helping promote our own brand of music and artists is a part of our responsibility as a corporate citizen,” explains Mang Inasal Marketing Manager Enri Luzuriaga.
“Giving our new artists their much-deserved break is an inherent value to Mang Inasal. We as a company has also a humble before becoming one of the biggest fastfood chains in Philippines today,” adds Luzuriaga.
Mang Inasal Mang Aawit will be funding the recording of two promotional songs for every artist and the production of one music video that will be played heavily in close to 400 Mang Inasal stores nationwide. A compilation album of all these original songs will also be released within the year.
“The Mang Inasal Mang Aawit music advocacy program comes at a time when OPM needs it the most. It is one big step to reviving our local music industry that was what was once the most influential in Asia,” related Mang Aawit Project Director Chris Cahilig.
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| Chris Cahilig, Project Director |
“I have no doubt that many of the eight breakthrough artists will soon become the most prominent OPM artists. And it would be good to remember in the future that they all started from Mang Inasal Mang Aawit,” adds Cahilig.
FRUGALITY, LOYALTY, GREAT SERVICE, PASSION FOR EXCELLENCE name it Mang Inasal has it.
ONLY MANG INASAL SERVES
UNLI-LOVE
FROM HAPPY MORNING TO
HAPPY EVENING
